14 February 2024

Unlock the potential of ChatGPT and similar artificial intelligence (AI) tools with Beyond the Basics: A Generative AI Master Class for Business Communicators at World Conference 2024 on 23 June from 9 a.m. to noon CT. Speaker Matt Russell, senior director of communications at Mayo Clinic, brings a wealth of practical expertise to guide you through this interactive Master Class.

Participants will discover how to leverage AI tools for project planning, execution and crisis management, gaining valuable insights from real-world case studies. Elevate your skills further in the final hour by exploring how generative AI can contribute to advancing organizational goals for staying abreast of the latest developments in the field.

By the workshop's end, you'll not only understand the basics of generative AI but also gain the practical expertise to apply these tools in personal and team settings. Seize your chance to innovate, collaborate and elevate your professional journey by registering to attend World Conference 2024 in Chicago and adding this Master Class to your registration. 

For an in-depth look into Mayo Clinic's journey in adopting generative AI, read Matt Russell's article, "Building the Future of Communications at Mayo Clinic: 7 Lessons Learned in Adopting Generative AI" on Catalyst.